What is the difference between WhatsApp Business and WhatsApp Business API System?

WhatsApp Business API is one of the latest business solutions that many organizations and businesses rely on to communicate with customers for sales, customer service, and technical support.

Bevatel is one of the leading companies providing cloud call center services and cloud customer service solutions for various business sectors and emerging, medium, and large businesses and activities in the Middle East.

Bevatel offers the WhatsApp Business API service with professional features and many options to make communication with customers faster, better, more professional, and at the lowest costs at the same time.

In this article, we will learn about the importance of the WhatsApp system in developing sales and technical support operations and communicating with customers more easily using the new features and advantages of Bevatel for WhatsApp.

WhatsApp Business API Developing

WhatsApp is the most popular and widely used messaging app globally, with over 2 billion users.

Because of the increasing use of WhatsApp by many institutions and commercial activities to communicate with customers in various sales operations, respond to their inquiries, and provide them with technical support, Meta Company. “WhatsApp developer company.” launched the WhatsApp Business Application.

The WhatsApp Business application includes more options and advantages than regular WhatsApp to enable companies and commercial activities to communicate with their customers professionally and better than WhatsApp.

Despite the new features in WhatsApp Business, it has been missing many of the features and options businesses need, which Meta recently developed in the WhatsApp Business API application.

 What is WhatsApp Business?

WhatsApp Business application is free of charge application developed by Meta Company to help owners of small businesses and enterprises communicate with customers, provide technical support services, and sell products and services in a better way, with more features and options than WhatsApp.

However, this application is still limited in capabilities, and its features and design are unsuitable for large business companies. It does not allow the possibility of operation by multiple users, so only one user is permitted.

We can briefly explain the most prominent characteristics that distinguish WhatsApp Business from regular WhatsApp in points as follows:-

1. Customize a business profile for your organization or business
2. Add working hours
3. Add a title to the conversation
4. Quick responses

WhatsApp Business API

In 2018, Meta launched WhatsApp API to help large and medium-sized companies communicate in a faster, better, and more professional way with customers for sales, technical support, and customer service purposes with professional features, options, and many tools that are not available in the regular WhatsApp application or WhatsApp Business.

In addition to the many advantages of the WhatsApp Business application, it is designed to enable organizations and businesses to manage contacts carefully, automate the processes of communication with customers, and create flows of communication between the sales, customer service, and technical support departments of your organization or business, and between customers.

 We can explain the advantages of the WhatsApp Business API and explain the difference between it and the regular WhatsApp Business in brief points as follows:-

1. The ability to operate by multiple users and from several different devices
2. The possibility of activating the service with the unified number 9200
3. WhatsApp API allows bulk messages to many potential customers, while WhatsApp Business does not provide this feature.
4.  Operate the automatic messaging feature through APIs and processes.
5. permissions for employees and permissions for managers
6. Contacts management
7. Unlimited ChatBot
8. The ability to integrate with different systems such as CRM, third-party applications, and systems
9. Profile of your organization or business + green trick

How does WhatsApp Business API help you automate sales, customer service, and technical support processes?

WhatsApp Business API has many professional features and options for organizations and businesses so that you can communicate with customers faster and more professionally.

This system provides the ChatBot feature, which allows sales, customer service, and technical support departments to conduct all their operations automatically 24h/a day.

WhatsApp API for sales

This system enables you to create automatic conversation templates for all sales processes. And through these templates, potential customers can buy or reserve your products or services via WhatsApp Business API.

You can create automated chat scenarios that allow customers to make purchase orders and reservations via WhatsApp instead of calling the sales department.

For example:-

مرحبًا بكم في بيفاتيل

Welcome to Bevatel

للغة العربية، اضغط (1)

For English, press (2)

Please select the required section

1. Sales department
2. Customer Service Department
3. Technical Support Department
4. After choosing the sales department
5. Cloud call center system
6. Bevatel Business Chat
7. Customer Relationship Management System
8. SMS service
9. Contact the sales department

0. Back to the previous menu

In this context, customers can choose the required service, submit a subscription request, book a demo, trial, and other purchase options, and communicate with the Sales Department.

As for customer service and technical support,

Customers can choose the customer service section and the required service the same way as before. And then, many details and information related to the required service will appear (introduction to the service, service features and tools, how to use them, and other information that help customers understand the service better).

The ChatBot feature helps organizations and businesses provide 24/7 customer service and technical support during off-duty hours. And it helps customers book services and purchase products quickly and at any time.

In general, auto-conversations enable customer service, sales, and technical support departments to develop the service performance and technical support provided to customers, provide better service and technical support, develop sales operations, communicate with customers, respond to their inquiries and solve their problems in a faster, better, more professional and at the lowest costs.

Why do many organizations and businesses choose the WhatsApp Business API service from Bevatel?

Many institutions and commercial activities choose the WhatsApp API service from Bevatel for many reasons and advantages. We mention the most prominent of them in brief points as follows:-

1. Bevatel is a leading company in advanced cloud call center services and solutions. It provides professional services to the Middle East region through many years of experience and success.
2. All call center services and solutions provided by Bevatel are cloud-based. And it works just with an Internet connection and does not require complicated behavior or installations.
3. Bevatel offers its services and solutions to corporate call centers and commercial activities through experts and specialists at the highest level of professionalism in all areas of call center, customer service, and technical support.
4. Bevatel provides professional after-sales services and free technical support throughout the subscription period.
5. Bevatel offers call center systems and CRM customer service that can be combined with other systems, which are high-quality integrated professional systems provided by Bevatel at the lowest costs.

WhatsApp Business API is the latest advanced cloud contact solution provided by Bevatel to establishments and businesses at the lowest costs to enable them to provide better service and technical support to customers, communicate with them the faster, better and more professional way, and even increase sales and profits.