4 Essential Golden Marketing Types for Brands and Companies
4 Essential Golden Marketing Types for Brands and Companies
“Good marketing makes the company look smart. Great marketing makes the customer feel smart! “
According to Joe Chernov
The famous American and one of the most powerful marketers and content writers in the world where saw the importance of distinctive and wonderful marketing and not just traditional marketing and sale in old ways only; if we look at the market and what includes famous and international brands or even startups still looking for customers, we find that they are all moving towards new and more effective marketing methods, you will not only succeed by imitating others either in marketing methods or even in the content itself but will not appear Among your competitors if you use a single marketing method especially if it is traditional, in the current century modern developments force all sectors to move towards modern trends in marketing.
There are many marketing methods or so-called golden marketing types, which are the methods used by companies to reach the largest number of customers and succeed in attracting them to subscribe to their services or buy one of their products; as Joe Chernov said that great marketing makes the customer feel smart, the more your customer feels special or that it is your priority whenever he wants to belong to your brand! To attract your customers, you must follow some marketing methods to support each other and achieve the best results. The most important of these types:
- Phone marketing
- Search engine marketing
- Messaging marketing
- Marketing via Social Media
Telephone marketing is a traditional method used by companies to this day, it has a major role to play in convincing many customers to buy, and although it has become important in the past, it has become used in several modern methods that have increased its importance and effectiveness, companies no longer use traditional call centers to create marketing campaigns over the phone, but it has evolved into what is known as cloud call center, a cloud call center with the advantages of regular call center but supported by modern technical and technological characteristics To enable you to follow the workflow and do all daily transactions from anywhere remotely, which has significantly overcome all the defects of regular call centers such as:
a) Reducing costs
Through this system, companies and organizations have succeeded in reducing the costs they were exposed to when creating telephone marketing campaigns, and there are no breakdowns or additional fees.
b) Remote work:
Allowing remote and online work without being at the company’s headquarters, employees and managers can now communicate together and with customers, easily receiving and directing calls to and from any area inside or outside Saudi Arabia through that system.
c) Call control:
Through that system, companies have been able to overcome the barriers of call control, now commercial activities can control the transfer of calls to the competent and relevant departments for the call, whether for inquiry or the purpose of the complaint, as it allows you to control the recording of calls where that system helps companies by providing the service to record all outgoing and incoming calls and store them in a company database so that you can refer to them at any time, and enable you to determine the reception times of customer calls according to working hours as well as holiday hours, This helps customer service staff organize calls, develop and improve performance.
d) Follow-up and reports:
This system allows the ability to extract detailed reports on the company’s performance and the level of quality of service provided by customer representative service, performance analysis of all operations made, all calls issued and received day and hour, from the employee who received the call and what it arrived, in addition to the average number, duration, and results.
All these new features and characteristics help companies market over the phone with greater productivity and a much lower budget than before! For more details about Cloud Call Center.
Second: Marketing through search engines
In the current era, some companies have tended to market by search engines or so-called SEO, a set of methods and technologies aimed at creating and improving search engines to increase the number of visitors from search engines, including the most famous search engines Google or Yahoo or any other search engines, resulting in increased visitors on corporate sites and thus increased potential customers and increased sales percentage, and this type of marketing or so-called SEO is divided into internal SEO and external SEO, resulting in a range of positives That’s very useful to your brand, such as:
- It has a big role in increasing the number of visitors to your site.
- Helps search engines quickly archive your site’s content.
- Helps your site appear on the front page of search results.
- Significantly improved sales, especially for online stores.
- Increase customer confidence in your brand.
Third: Messaging Marketing
Many companies prefer the way they market via emails or text messages because they are faster and less expensive than other means and allow access to thousands of customers at just one click, allowing any number of SMS messages to be sent to any number of customers in smooth steps as follows:
- Access the SMS system.
- Select the contacts you want to reach.
- Type and craft your message as you wish, depending on the campaign goal.
- Send those messages and then follow the results of your campaign.
This marketing method has been very successful because it does not specialize in a particular area for companies or of a certain size, whether the size of the company or the size of its customers, but any brand, no matter how global or emerging, can benefit from SMS service due to its many advantages.
Fourth: Marketing through Social Media
It is one of the best ways to help companies attract customers through the power of Social Media; by connecting social media channels, you will be able to connect all your accounts on Social Media such as WhatsApp, Facebook, Instagram, Twitter, Snapchat, TikTok, YouTube, Viber, Skype, and many others, which will help you send and receive all your customers’ messages and conversations on all your accounts on social media platforms in only one platform with an interactive, smart and simple-to-use interface, in addition to your ability to manage all purchases, Complete all your tasks and transactions. You will be able to manage your marketing campaigns on all your social media accounts, as well as receive all the feedback and messages from your customers on them, follow them up and analyze their results, and then improve the campaign and form it in proportion to your target audience, and for more details about linking social media systems.
These are some types of marketing that will help you communicate with your customers with ease and at the lowest possible costs, so if you want to learn more about how to improve the performance of your marketing campaigns and how you succeed in winning new customers, feel free to contact us for your free consultation now.