Secrets of the importance of CRM for banks and the financial system
Perhaps we may all see any banks adopting financial transactions resorting to different regulations to facilitate banking operations and customer handling methods, have you ever wondered how large institutions such as banks can deal with so much money and various operations of deposits, withdrawals, loans, etc., and how they can save all their customer data that may reach hundreds of thousands without serious mistakes!
Yes, it’s that smart and modern system created by the modern technological revolution of the century, the CRM system or what is known as CRM, if you don’t know it, you’ve missed a lot of advantages and genius characteristics that may bring you a high level of performance experience, whether you’re a bank manager or a bank owner, or even if you’re dealing a lot with financial systems, you certainly know the problems and disadvantages of traditional systems, especially when dealing with numbers and money, it can become a bit dangerous!
At first, you need to know what that smart system is? Very simply, it is a comprehensive and integrated set of tools, modern technology, and intelligent characteristics of managing your customer relationships, where it aims to collect, analyze and manage all the data of customers of different banks and institutions, from recording and preserving personal customer information to analyzing and processing that data to achieving a better experience for existing customers and gaining new customers.
It is a complete and secure database that you can return to at any time, you record all customer data and all details of their daily or periodic financial transactions, and record your customers’ journey, in addition to helping you target new customers accurately, but for any bank or organization to succeed in applying that system must have several characteristics that we can mention at the following points:
The Bank must have a range of technological systems that help it complete financial and other necessary transactions in banks, especially if there is a strong infrastructure capable of fulfilling the wishes and needs of your customers as well as the CRM system.
One of the most important systems that must be available besides CRM is the cloud call center, it strengthens the system with many features including remote operation, easy reception, and routing of calls anywhere, call conversion, and smart automated response to help bank customers access their account information and details with ease by linking the Call Center system to the CRM system, to enjoy the features of both systems together.
Your team must be very experienced to deal with different situations, to provide the best service to your customers, and must be very sensitive in dealing especially with financial systems, and the team must be trained and aware of how to use modern technology, and how to benefit from all systems in its work and completion of various tasks.
You may wonder how this smart system can be used in different banks or institutions, it is done in several steps, where we can mention the most important uses of that system in banks in the following paragraphs in detail, so keep reading.
- Processing different data
- Interacting with customers
- Improving services provided
First: Processing different data
One of the most important uses we will meet is to process customer data and financial transactions accurately, a system that allows you to collect, analyze and manage all your customers’ data, where it is done in four steps:
1- Data collection:
At first, that system collects the data of your current and potential customers when dealing with or contacting the bank, collecting various types of data, whether personal data such as age, job, nationality, social status, place of residence, contact data such as phone numbers, social media accounts, and you can even collect your customers’ income and consumption data such as determining the size of income, the size of the debt if they exist, different sources of income, purchasing power, and other data such as their dealings with the bank, whether loans, Deposit or real estate financing and others.
2- Data analysis:
The stage or step of entering and distributing data according to its type or function begins here, for example, personal data is analyzed and entered into its dedicated section and then saved, as well as financial statements such as sources of income or the size of income it helps the bank to know the personality of the customer it deals with and will be able to complete all transactions according to those data analyzed, and in some banks approve some financial operations on that information extracted from the client and analyze it.
3- Save data:
Data preservation is an important step when you stand there for a moment, through that system you will be able to save all your customers’ data organized and accurately so that you can return to it with ease, and even CRM is safe and private where it gives you very strong and secure databases, so you will not be hacked, and will keep your customers’ confidential data easily and without concern.
4- Data activation:
One of the most important uses of this smart system is the ability to retrieve data at any time and activate it with ease, and you can modify and develop it through an easy-to-use interface, it acts as a permanent storage memory or as a document that you can refer to at any time, and provides you with the possibility to get reports and analysis of that data to be a quick reference for all your transactions and financial operations with your customers throughout their journey with you.
Second: Interact with your customers
This system allows you to maintain continuous and uninterrupted communication with all your current and potential customers, where you can receive customer queries and complaints through a live chat room, email, or phone calls, but you will be able to manage all your contacts, target all customer numbers and data you need about them, and you can also direct different calls to all your customers whether to inform them of some instructions or updates about their accounts and other different purposes that this smart system allows you to interact with your customers with ease.
Third: Improving the bank’s services
It is a smart system that helps all the different structures and departments in the Bank, it is a flexible system that can be easily linked to other systems, and even allows you to follow all banking actions and transactions, providing you with a complete and comprehensive follow-up of everything that takes place within the bank’s various specialized departments and all other branches if any, limiting the number of customers and operations, calculating benefits and profits, and provides detailed reports and analysis of all transactions and details and what resulted, and even reports on the performance of employees to be able to develop their level and the level of the organization as a whole.
These are some of the most important uses of the bank CRM system, which is a fundamental and essential system that you can’t do without! So, if you want to learn more about how to organize your business and manage your sales, contact us immediately for your free consultation now.