We may see a lot of companies looking for what strengthens their relationships with their customers, as they are looking for the most advanced system that may facilitate them all working methods, hence the need to have customer service in any company whatever its business, even if the company is still at the beginning of its inception!
The customer has always been the primary target of any successful organization, and if you want to earn more, you have to earn more customers! That’s why companies always wonder what is customer service, whether it will suit the nature of their business, and whether it will fit their size or not, all of these questions will be answered by Bevatel in the following article about what is customer service and what its business features are, so read on.
- What is customer service?
- How to use customer service for your company?
- What are the most important features of customer relationship management?
1. What is customer service?
Customer service has several names, it may be called CRM, which is a smart system that allows you to manage all your contacts with ease, reach your customers, target them and solve their problems with ease and speed, it is a smart system that works to save all your customers data through a set of modern tools and technologies that help you know who your customer is, and what he may need.
Where the system collects all your customers’ data, analyzes and manages it accurately, through which you can target all your customers and track their desires and needs, it helps you to record customer data and keep their personal information, in addition to analyzing their behavior, and dealings with your company, and in the end, you will be able to develop and improve your business methods to suit what your customers want and need.
It works as a storage and data preservation, it is a complete database that you can return to whenever you want, you record all customer data and experiences with your company, and record the customer’s journey from the beginning of his interest in your company and being a potential customer, until his continuous dealing with the company and his transformation into a permanent customer, in addition to helping you to target new customers accurately anywhere inside Saudi Arabia or abroad.
One of the most important questions you have in mind now after knowing what is customer service is how you can use the customer service system to your advantage, how you can exploit it, and if it is really good for the type and size of your company, and this is our dear reader what we will show you in the next paragraph.
2. How to use customer service for your company?
customer relationship management is one of the most necessary and even important means for any company, no matter what type of business you are doing, whether you provide your customers with products or services, as various organizations use that service to maintain their relationships with their customers, strengthen links with them, and to keep all your customers’ data and register it in a safe place.
It will also help you develop all sections of your company, especially the marketing department and the stores department and we will address each of them in detail:
Marketing and Sales Department
Through that system, you will be able to manage all your contacts, target all customer numbers and data you need about them so that you can put them on the list of targets according to your marketing plan, and that system helps you to calculate all profits and sales and extract accurate and clear reports for them as well.
one of the most important things that CRM system can help you with is store management, you can now use it to account for all your products within your company’s stores, and even monitor them within all your branches throughout the Kingdom, determine the number of products sold and products shipped, and calculate sales, profits, and losses, in addition to extracting reports on the overall performance of the company
It will not be enough to know what is customer service! You need to know its advantages and how it will develop your business and improve your company, and we will mention the most important of these features in the next paragraph, so read on.
3. What are the most important features of customer relationship management?
Here we come to the unique features and smart solutions provided by the Bevatel customer service system, including the following:
- Manage your contacts
- Secure databases
- Targeting potential customers
- Continued follow-up
- continuous communication
- Store customer data
- Detailed reports
1. Manage your contacts
With the customer service system, you will be able to manage all your contacts, see all the calls that have been made and all that has resulted, and the average number and duration of calls.
2. Secure databases
The most important thing about this system is that it saves and stores all your customers’ data, sales, and profit information on fully secure, impenetrable databases to preserve customer information and data, as well as to keep company secrets.
3. Targeting potential customers
It helps you target your potential customers and identify their desires and needs, thereby developing your business methods, products, and services to suit them, as well as being able to make future plans to target a large customer base to turn them into new and permanent customers for your company.
4. Continued follow-up
One of its most important features is the continuous follow-up of sales operations, and the customer’s journey from the beginning of being interested in the products and services of your company, to turning it into a permanent customer and following up on after-sales services, to achieve customer satisfaction.
5. continuous communication
This system helps you maintain constant communication with your customers, without interruptions or obstacles, through which you will be able to know everything about your customers as well as their data and information, making it easier for all your employees to work.
6. Store customer data
One of the most important things about this system is storing customer data on powerful databases, as a document that you can refer to at any time.
7. Detailed reports
Through it, you will be able to extract all the detailed reports and performance analyses about everything that is done within the company, about the average number of calls and their results, the inventory of profits and sales, and everything that may relate to the company’s business results.
In the end, you have to know dear reader that customer service is a wide and endless area, but it must be a basic system within the systems and sections of your company, no company may meet success without caring about its customers, solve their problems, and achieve their desires, it depends in the end on the relationship between your company and your customers.
as we know every happy customer means a new opportunity, and every dissatisfied customer means missing an opportunity and maybe opportunities if that customer has a negative impact on other customers, so Bevatel has an advanced CRM customer service system, which will bring your company up to a new level of experience and fame, so what are you waiting for? Get in touch with us now!